Check what stage your marketing is at
15 questions across 5 areas. In 3 minutes you'll get a marketing maturity score and recommendations on what to improve first.
Check what stage your marketing is at
Answer 15 questions across 5 areas. You'll get a marketing maturity score and tips on what to improve first.
Strategy and positioning
1. We have a written marketing strategy for the current year (goals, KPIs, budget).
2. We know our customer personas and their real buying needs.
3. We know what differentiates us from competitors (USP / positioning).
Website and SEO
1. The website has a clear message, CTA and loads quickly on mobile.
2. We do technical and content SEO targeting specific buying queries.
3. We measure traffic, conversions and lead sources from the site.
Content and LinkedIn / social media
1. We publish regularly (min. 2x/week) content tailored to personas.
2. LinkedIn (or another main channel) builds us real reach and contacts.
3. We have a content plan tied to the strategy and sales funnel.
Lead generation and paid campaigns
1. We have a working funnel (lead magnet, landing page, follow-up).
2. We run Google Ads and/or Meta Ads campaigns with measured ROI.
3. Marketing - sales collaboration is in place (SLA, lead qualification).
Analytics, AI and automation
1. We have GA4 / CRM / dashboard where we see marketing results.
2. We use AI for content, analysis or customer service.
3. Some repetitive processes (mailing, reporting, lead scoring) are automated.